Importance of the subject:The problem statement is of great importance, as celebrity endorsement is the most important form of marketing communication. The problem statements helps to analyse and examine the effect of celebrity advertisement and endorsement on other marketing strategies and...

This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison of celebrity endorsed and non-endorsed brands in the British apparel industry. An extended empirical study has been conducted with the help of various secondary resources...

This research aims to investigate the influence of the Barclays Premier League sponsors on the football spectators. It evaluates different types of advertising in football industry and analyses football clubs and players as brands, their attractiveness for the sponsors and seeks to understand...

Shale gas has grown to become a major new source of energy in countries around the globe. While its importance for energy supply is well recognized, there has also been public concern over potential risks such as damage to buildings and contamination of water supplies caused by geological...