//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Großbritannien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wie nützt die Werbung dem Verb...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Großbritannien
Werbung
13,886
Advertising
9,824
Verbraucher
5,493
Werbewirkung
3,823
Advertising effects
3,767
Konsumentenverhalten
3,544
Consumer behaviour
3,534
Theorie
1,823
Online-Marketing
1,810
Internet marketing
1,801
Theory
1,772
Deutschland
1,411
Consumers
1,241
USA
1,174
Vereinigte Staaten
1,003
Marketing
983
United States
932
Markenführung
777
Brand management
773
Marktforschung
732
Marketingmanagement
717
Marketing management
696
Germany
652
advertising
651
Social Web
586
Social web
585
Markenartikel
575
Preismanagement
505
Pricing strategy
502
Markenimage
473
Brand image
457
Wettbewerb
442
Verbraucherverhalten
423
Brand
382
Wirtschaftliches Verhalten
379
Zielgruppe
367
Target group
349
Werbepsychologie
318
Werbewirtschaft
317
more ...
less ...
Online availability
All
Undetermined
44
Free
28
Type of publication
All
Book / Working Paper
211
Article
141
Journal
2
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Graue Literatur
20
Non-commercial literature
20
Working Paper
15
Arbeitspapier
14
Aufsatz im Buch
13
Book section
13
Hochschulschrift
9
Bibliografie enthalten
6
Bibliography included
6
Collection of articles of several authors
5
Reprint
5
Sammelwerk
5
Case study
4
Fallstudie
4
Thesis
4
Aufsatzsammlung
3
Wörterbuch
3
Collection of articles written by one author
2
Sammlung
2
Statistik
2
Amtsdruckschrift
1
Bibliographie
1
Conference paper
1
Government document
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Lehrbuch
1
Mikroform
1
Nachschlagewerk
1
Reference book
1
Statistics
1
Textbook
1
more ...
less ...
Language
All
English
272
Undetermined
66
German
13
French
3
Author
All
Harris, Ralph
7
Cowling, Keith
5
Elliott, Caroline
4
Seldon, Arthur
4
Broadbent, Simon
3
Cookson, Gordon
3
Gijsenberg, Maarten J.
3
Griffith, Rachel
3
Jenkinson, Tim
3
Jones, Howard
3
Martinez, Jose Vicente
3
Miracle, Gordon E.
3
Paton, David
3
Pickering, J. F.
3
Scott, Peter
3
Symeonidis, George
3
Taplin, Walter
3
Abrams, Mark
2
Akbar, Saeed
2
Ali Shah, Syed Zulfiqar
2
Campbell, Colin
2
Chen, Jihui
2
Clements, Kenneth W.
2
Davis, Martyn P.
2
De Vries, Jan
2
Dekimpe, M. G.
2
Dubois, Pierre
2
Duffy, Martyn H.
2
Ehrenberg, A. S. C.
2
Fletcher, Winston
2
Fulop, Christina
2
Harding, Graham
2
Jones, G. T.
2
Kliebisch, Christoph
2
McGuinness, Tony
2
Nevett, Terence
2
Nevett, Terence R.
2
Newton, Lucy Ann
2
O'Connell, Martin
2
Requena Silvente, Francisco
2
more ...
less ...
Institution
All
Advertising Association
2
World Institute for Development Economics Research
2
Advertising Association at a symposium attended by the Secretary of State for Prices and Consumer Protection, the Minister of State, and the Director General of Fair Trading, 16.12.1974
1
British Market Research Bureau, ltd
1
Bureau Européen des Unions de Consommateurs
1
Cam Foundation
1
Cambridge University Press
1
Charitable Fund (London, England)
1
Co-operative Union Ltd. for the Co-operative Party
1
Commission of the European Communities / Environment and Consumer Protection Service
1
Communication Advertising and Marketing Economic Foundation
1
Communication, Advertising and Marketing Education Foundation
1
Confederation British Industry
1
Confederation of British Industry
1
Conservative Political Centre
1
Consumers' Association
1
Deutscher Zollverein
1
EBS Law School
1
Edward Elgar Publishing
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Great Britain / Competition Commission
1
Great Britain / Consumer Protection Advisory Committee
1
Inst. of Practitioners in Advertising
1
Institute of Economic Affairs
1
Institute of Economic Affairs, London
1
Institute of Marketing
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising on 1.12.1964
1
Institute of Practitioners in Advertising on 3.12.1963
1
OECD
1
Organisation for Economic Co-Operation and Development
1
Reference Division, Central Office of Information
1
Select Committee on Nationalised Industries together with the proceedings of the Committee, minutes of evidence taken before Sub-Committee D and appendices
1
Society for Applied Philosophy
1
Weltausstellung <1862, London>
1
more ...
less ...
Published in...
All
History of retailing and consumption
8
Journal of historical research in marketing
8
European journal of marketing : EJM
6
Routledge library editions / Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of the Market Research Society : JMRS
4
Business history
3
European economic review : EER
3
International journal of consumer studies
3
Journal of agricultural economics
3
Applied economics
2
Business history review
2
CPC
2
Corporate communications : an international journal
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / Industrial policy
2
Europäische Hochschulschriften / 5
2
International journal of the economics of business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Oxford agrarian studies
2
Oxford bulletin of economics and statistics
2
Review of industrial organization : RIO
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
The economic journal : the journal of the Royal Economic Society
2
The review of economic studies
2
Warwick research in industrial and business studies
2
334
1
A Century of Marketing
1
A P.E.P. Study
1
A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Ageing and the lifecourse
1
Agricultural producers and their markets
1
Annals of the Association of American geographers
1
Avebury series in philosophy
1
British journal of marketing : reporting current research theory and practice
1
Bulletin of economic research
1
Business and economic history : journal of the Business History Conference
1
Business enterprise and economic change : essays in honor of Harold F. Williamson
1
more ...
less ...
Source
All
ECONIS (ZBW)
335
USB Cologne (EcoSocSci)
18
EconStor
1
Showing
1
-
10
of
354
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000751629
Saved in:
2
Aspirations and affluence : comparative studies in the United States and Western Europe
Katona, George
;
Strumpel, Burkhard
;
Zahn, Ernest
-
1971
Persistent link: https://www.econbiz.de/10000557471
Saved in:
3
How to be exploited -and how to avoid it-
Giordan, Marion
-
1978
Persistent link: https://www.econbiz.de/10000558328
Saved in:
4
Consumers in the market. A study in choice, competition and sovereignty
Fulop, Christina Rose
-
1967
Persistent link: https://www.econbiz.de/10000617178
Saved in:
5
The forecasting of consumer income distribution
Mogridge, Martin John Henry
-
1972
Persistent link: https://www.econbiz.de/10000617392
Saved in:
6
Automation and the consumer
Barlow, John
(
contributor
)
-
1956
Persistent link: https://www.econbiz.de/10000325775
Saved in:
7
Retailing and the Consumer
Fulop, Christina
-
1968
Persistent link: https://www.econbiz.de/10000677767
Saved in:
8
Ethics and the market
Norman, Richard
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683734
Saved in:
9
Regularities in sole buying
Cannon, T.
;
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
-
1970
Persistent link: https://www.econbiz.de/10000666907
Saved in:
10
The romantic ethic and the spirit of modern consumerism
Campbell, Colin
-
1987
Persistent link: https://www.econbiz.de/10000713550
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->