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Older, richer, fitter : identifying the customer needs of Britain's ageing population
Metz, David - 2005
Persistent link: https://www.econbiz.de/10002440163
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Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn; Simcock, Peter - In: Psychology & marketing 26 (2009) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
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Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn; Simcock, Peter - In: The silver market phenomenon : marketing and innovation …, (pp. 195-201). 2011
Persistent link: https://www.econbiz.de/10008746029
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Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade
Stroud, Dick - In: After sixty : marketing to baby boomers reaching their …, (pp. 166-183). 2006
Persistent link: https://www.econbiz.de/10003672029
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Digital communications and older groups : an Anglo-French comparison
Mullen, Hilary; Moss, Gloria; Wulf, Catharina - In: Lessons on profiting from diversity, (pp. 67-93). 2012
Persistent link: https://www.econbiz.de/10009505494
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Senior customers' service encounter preferences
Grougiou, Vassiliki; Pettigrew, Simone - In: Journal of service research : JSR 14 (2011) 4, pp. 475-488
Persistent link: https://www.econbiz.de/10009491357
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The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
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Profiling the ageing wellness consumers in the retailing context
Marjanen, Heli; Kohijoki, Anna-Maija; Saastamoinen, Kaisa - In: The international review of retail, distribution and … 26 (2016) 5, pp. 477-501
Persistent link: https://www.econbiz.de/10011625175
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Understanding the older consumer : the grey market
Gunter, Barrie - 1998
Persistent link: https://www.econbiz.de/10013488445