Similar Search Results - EconBiz

Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships

Vincent, John; Pedersen, Paul M.; Whisenant, Warren A.; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10003433874

The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Impact of Celebrity Endorsement on Customer's Brand Perception in the British Sports Apparel Industry : A Comparison between Celebrity Endorsed and Non-Endorsed Brands

Janjua, Talal - 2013

This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison of celebrity endorsed and non-endorsed brands in the British apparel industry. An extended empirical study has been conducted with the help of various secondary resources...

Persistent link: https://www.econbiz.de/10013080529

Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition

Angell, Robert J.; Gorton, Matthew; Sauer, Johannes; … - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 198-210

Persistent link: https://www.econbiz.de/10011486882

A contingent valuation of the 2012 London Olympic Games : a regional perspective

Walton, Harry; Longo, Alberto; Dawson, Peter - In: Journal of sports economics 9 (2008) 3, pp. 304-317

Persistent link: https://www.econbiz.de/10003732854

Markenvertragsrecht

Fezer, Karl-Heinz (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003551177

Angloamerikanisierung und Privatisierung der Vertragspraxis versus Europäisches Vertragsrecht

Merkt, Hanno - In: Zeitschrift für das gesamte Handelsrecht und … 171 (2007) 4, pp. 490-518

Persistent link: https://www.econbiz.de/10003525159

Comparative contract law and economics

Kovač, Mitja - 2011

Persistent link: https://www.econbiz.de/10009161154

Contract rules in codes and statutes : easing business across the cleavages of legal origins

Boucekkine, Raouf; Docquier, Frédéric; Ngendakuriyo, … - In: Institutional competition between common law and civil …, (pp. 41-81). 2014

Persistent link: https://www.econbiz.de/10010412420

Contract administration in the public sector

Bowers, Mollie H. - 1976

Persistent link: https://www.econbiz.de/10002017754

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