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Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron - In: International journal of retail and distribution management 51 (2023) 7, pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
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German and British consumer willingness to pay for beef labeled with food safety attributes
Lewis, Karen E.; Grebitus, Carola; Colson, Gregory; Hu, … - In: Journal of agricultural economics 68 (2017) 2, pp. 451-470
Persistent link: https://www.econbiz.de/10011760649
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Product ethnicity : an exploratory approach
Usunier, Jean-Claude; Cestre, Ghislaine - 2005
Persistent link: https://www.econbiz.de/10002844008
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Headquarters-subsidiary relationships and the country-of-origin effect
Harzing, Anne-Wil; Noorderhaven, Niels G. - In: New perspectives in international business research, (pp. 13-40). 2008
Persistent link: https://www.econbiz.de/10003798480
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659914
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Apfelweinregionen in Europa : Beispiele der Regionalentwicklung durch Aufwertung eines regionalen Produktes
Voth, Andreas - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011428888