Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a cross sectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January...

This papers' objective is to investigate overall consumer satisfaction with dry-cured ham in five European countries. To achieve this objective a binomial logit model has been applied using data collected through a cross-sectional web based survey carried out in Belgium, Germany, Denmark, Poland...