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A cointegration analysis of car advertising and sales data in the presence of structural change
Esteve García, Vicente; Requena Silvente, Francisco - In: International journal of the economics of business 13 (2006) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10003327197
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The art of advertising railwaxs : organisation and coordination in Britain's railway marketing, 1860 - 1910
Shin, Hiroki - In: Business history 56 (2014) 2, pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
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Media coverage and stock returns on the London Stock Exchange, 1825-70
Turner, John D.; Ye, Qing; Walker, Clive B. - 2016
News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...
Persistent link: https://www.econbiz.de/10011458919
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How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …
Persistent link: https://www.econbiz.de/10013170347
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Inside and outside the London Stock Exchange : stockbrokers and speculation in late Victorian Britain
Taylor, James - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 842-877
Persistent link: https://www.econbiz.de/10012618302
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A ‘veritable fairyland’ : Mikado Bazaar in Sunderland and the commodification of Japanese culture in the North East of England : 1861-1900
Papini, Massimiliano - In: History of retailing and consumption 6 (2020) 2, pp. 97-117
Persistent link: https://www.econbiz.de/10012439951
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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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The effects of banning advertising in junk food markets
Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016
Persistent link: https://www.econbiz.de/10012216650