Why do people conform to rules or break them? piecing together the evidence -- Characteristics to build on -- The traditional way of enforcing the law : deterrence -- Fair and proportionate measures -- The need for cooperation -- Trust within and in organisations -- How to learn and improve...

The pioneers -- The first business reformer : Robert Owen (1771-1858) -- Man with a thousand partners : James Cash Penney (1875-1971) -- The businessman who "cleaned up the world" : William Lever (1851-1925) -- Kisses sweeter than wine : Milton Snavely Hershey (1857-1945) -- Creating an enduring...