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Bollywood in Britain : cinema, brand, discursive complex

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Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences … brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays … with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of …

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Aus dem Vorwort: "Zum ersten Male wird hier der Versuch gemacht, die 1697 erschienene Schrift "Essay on Projects" von Daniel Defoe zu würdigen. Werner Sombart war der erste, der auf die große Bedeutung des Essays als einer sehr wichtigen Quelle für den Anbruch der Weltepoche des Kapitalismus...

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