1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : you've never had it so good -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties :...

"Despite the abundance and quality of recent historical writing on consumerism, it cannot be said that the modern Co-operative movement (Co-op) has been well served. It has also been by-passed in studies that locate Britons' identity in their consumption. The reasons for this can be found in the...