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~subject:"Großbritannien"
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The Impact of Nationalism, Pat...
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Großbritannien
Consumer behaviour
71
Konsumentenverhalten
62
Brand image
37
Markenimage
35
Brand management
29
International marketing
29
Markenführung
29
Designation of origin
26
Herkunftsbezeichnung
26
Internationales Marketing
25
Brand
17
Markenartikel
17
Measurement
14
Market research
13
United Kingdom
12
Messung
11
Export
10
Marktforschung
10
Marketing management
9
Marketingmanagement
9
Theorie
9
Theory
9
Structural equation model
8
Strukturgleichungsmodell
8
Marketing
7
National culture
7
Nationalkultur
7
Advertising effects
6
Country of origin
6
Customer satisfaction
6
Luxury goods
6
Rules of origin
6
USA
6
United States
6
Ursprungsregeln
6
Werbewirkung
6
Beziehungsmarketing
5
Emotion
5
Global brands
5
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8
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1
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5
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5
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3
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3
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English
8
German
1
Author
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Diamantopoulos, Adamantios
7
Winklhofer, Heidi
3
Balabanis, George
2
Schlegelmilch, Bodo B.
2
Cadogan, John
1
Cornwell, T. Bettina
1
Hart, Susan
1
Mitchell, Vince W.
1
Siguaw, Judy
1
Souchon, Anne L.
1
Souitaris, Vangelis
1
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Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 1
1
Information and management : utilization of technology - structural and cultural impact
1
International journal of forecasting
1
Internationale Management-Beratung : Tagungsband zur Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Journal of business ethics : JOBE
1
Long range planning : LRP ; international journal of strategic management
1
Research paper series / Aston Business School Research Institute
1
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ECONIS (ZBW)
9
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1
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
2
Tailoring online retail strategies to increase customer satisfaction and loyalty
Souitaris, Vangelis
;
Balabanis, George
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
2
,
pp. 244-261
Persistent link: https://www.econbiz.de/10003512640
Saved in:
3
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
4
The impact of firm and export characteristics on the accuracy of export sales forecasts : evidence from UK exporters
Diamantopoulos, Adamantios
;
Winklhofer, Heidi
- In:
International journal of forecasting
15
(
1999
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10001428476
Saved in:
5
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
6
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
7
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
8
Determinants of export sales forecast performance : some preliminary evidence from UK exporters
Diamantopoulos, Adamantios
- In:
Europe in the global competition : problems - markets - …
.
1997
Persistent link: https://www.econbiz.de/10001297814
Saved in:
9
Information utilisation by exporting firms : conceptualisation, measurement, and impact on export performance
Diamantopoulos, Adamantios
;
Souchon, Anne L.
- In:
Information and management : utilization of technology …
,
(pp. 111-140)
.
1998
Persistent link: https://www.econbiz.de/10014548920
Saved in:
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