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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris - In: International journal of market research 63 (2021) 3, pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
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Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de; Valette-Florence, Pierre - In: Luxury marketing : a challenge for theory and practice, (pp. 37-56). 2013
Persistent link: https://www.econbiz.de/10009667685
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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"Global Players": Personalpolitik amerikanischer Multis zwischen Machtausübung und institutionellem Zwang
Wächter, Hartmut - In: Die Gesellschaft der Unternehmen - die Unternehmen der …, (pp. 301-311). 2008
Persistent link: https://www.econbiz.de/10003776560
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Forerunning approaches to thought-model based manufacturing : visualization of thought processes in design
Warisawa, Shin'ichi - 2006
Persistent link: https://www.econbiz.de/10003443897
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Trust, power, and control in trans-organizational relations
Bachmann, Reinhard - In: Organizational trust : a reader, (pp. 445-475). 2007
Persistent link: https://www.econbiz.de/10003446728
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Vertrauen in die öffentliche Verwaltung im internationalen Vergleich : Gemeinsamkeiten, Unterschiede und deren Erklärungsfaktoren
Rölle, Daniel - In: Verwaltungsmodernisierung im europäischen Vergleich, (pp. 291-310). 2010
Persistent link: https://www.econbiz.de/10003913737