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The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages
Szopiński, Tomasz - In: Economic research 30 (2017) 1,2, pp. 1655-1668
Persistent link: https://www.econbiz.de/10012224887
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Selling "The World’s Favourite Airline" : British Airways' privatisation and the motives behind it
Cozmuta, Adrian - In: Business history 66 (2024) 1, pp. 181-200
Persistent link: https://www.econbiz.de/10014578319
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Low-cost airlines and online price dispersion
Bachis, Enrico; Piga, Claudio A. - In: International journal of industrial organization 29 (2011) 6, pp. 655-667
Persistent link: https://www.econbiz.de/10009375235
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Civil aviation policy and the privatisation of British Airways
Ashworth, Mark; Forsyth, Peter - 1985
Persistent link: https://www.econbiz.de/10000858525
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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On the go: walking the high road at a low cost airline
Harvey, Geraint; Turnbull, Peter J. - In: The international journal of human resource management 21 (2010) 1/3, pp. 230-241
Persistent link: https://www.econbiz.de/10003971868
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The effectiveness of airline crisis management on brand protection : a case study of British Airways
Grundy, Michael; Moxon, Richard - In: Journal of air transport management 28 (2013), pp. 55-61
Persistent link: https://www.econbiz.de/10009772901