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Persistent link: https://www.econbiz.de/10013477545

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Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census

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Ethnic Marketing Potential in England and Wales

Sirkeci, Ibrahim - 2010

This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...

Persistent link: https://www.econbiz.de/10014195005