We examine the activities of multihoming workers in the gig economy, characterized by their switching between gig economy platforms, during the COVID-19 pandemic. Drawing on the conservation of resources (COR) theory, we use a comprehensive dataset from an analytics company that tracks the...

Creating the right incentives for a áexible workforce lies at the heart of the gig economy. For most companies, a key question is how to best connect a limited number of independent workers in their platforms with service-seeking consumers through the right pricing and matching mechanisms. We...