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Advertising and economic policy
Doyle, Peter - In: District Bank review (1967), pp. 39-58
Persistent link: https://www.econbiz.de/10002086537
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Economic aspects of advertising : a survey
Doyle, Peter - In: The economic journal : the journal of the Royal … 78 (1968), pp. 570-602
Persistent link: https://www.econbiz.de/10002086558
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Management structures and marketing strategies in UK industry
Doyle, Peter - In: European journal of marketing : EJM 13 (1979) 5, pp. 319-331
Persistent link: https://www.econbiz.de/10002086588
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Competition in global markets : a case study of American and Japanese competition for the British market
Doyle, Peter; Saunders, John A.; Wong, Veronica - 1992
Persistent link: https://www.econbiz.de/10000839972
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A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
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Marketing strategies of international competitors in the UK machine tool market
Doyle, Peter - In: Journal of global marketing 8 (1994) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10001178339
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An empirical study of market structures
Doyle, Peter; Gidengil, Zeki B. - In: Journal of management studies : JMS 14 (1977) 3, pp. 317-328
Persistent link: https://www.econbiz.de/10002086568
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Individual differences in family decision making
Doyle, Peter; Hutchinson, Peter - In: Journal of the Market Research Society : JMRS 15 (1973) 4, pp. 193-206
Persistent link: https://www.econbiz.de/10002086580
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Long range planning for universities
Doyle, Peter; Lynch, James E. - In: Long range planning : LRP ; international journal of … 9 (1976) 6, pp. 39-46
Persistent link: https://www.econbiz.de/10002086585
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601