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Status markets and standard markets in the global garment industry
Aspers, Patrik (contributor) - 2005
The purpose of this paper is to analyze the social construction of order in two adjacent markets in the production flow of the global garment industry. The consumer market is identified as a status market, while the production market is defined as a "standardʺ market. In a status market, order...
Persistent link: https://www.econbiz.de/10003213017
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Marketing overseas
Deschampsneufs, Henry - 1967
Persistent link: https://www.econbiz.de/10000577488
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The retailers : a study in successful marketing and promotion
Ornstien, Edwin J. - 1976
Persistent link: https://www.econbiz.de/10000042192
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Marketing technological products to industry
Hill, Roy W. - 1973
Persistent link: https://www.econbiz.de/10000050701
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The principles and practice of export marketing
Hibbert, E.P. - 1985
Persistent link: https://www.econbiz.de/10001475011
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im … weltweit ersten Fachbuch zu diesem Thema zeigen erfahrene Marketing-Entscheider aus der Praxis und Experten aus der …
Persistent link: https://www.econbiz.de/10014018991
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Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets
Janik, Christina; Böttger, Claudia - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 139-156). 2007
Persistent link: https://www.econbiz.de/10003595919
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243