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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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Regulating integrated advertising
Spurgeon, Christina - In: The Routledge companion to advertising and promotional …, (pp. 71-82). 2013
Persistent link: https://www.econbiz.de/10010197579
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Researching social and economic change : the uses of household panel studies
Rose, David (ed.) - 2000
Persistent link: https://www.econbiz.de/10001541879
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Television and national sport : the United States and Britain
Chandler, Joan M. - 1988
Persistent link: https://www.econbiz.de/10000757090
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Utility regulation in competitive markets : problems and progress
Robinson, Colin (ed.) - 2007
Persistent link: https://www.econbiz.de/10003401732
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Industrial policy : politics, market structure, and international trade
Zorović, Aleksandar Saša - 1993
Persistent link: https://www.econbiz.de/10000910505
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Utility regulation in competitive markets : problems and progress
Robinson, Colin (contributor) - 2007
regulation of spectrum, telecoms and broadcasting / Ed Richards -- Comment / Richard Feasey. …
Persistent link: https://www.econbiz.de/10012420011