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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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Symbolism and the effectiveness of Olympic mascots
Freeman, Ina; Knight, Peter; O'Reilly, Norm - In: International journal of sport management and marketing … 2 (2007) 1/2, pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit; O'Reilly, Norm - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
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A social capital view of an Olympic and Paralympic Games bid exploration process
Finch, David J.; Legg, David; O'Reilly, Norm; Wright, Stefan - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 302-321
Persistent link: https://www.econbiz.de/10012497341
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207
Persistent link: https://www.econbiz.de/10012059510