This metadata relates to an electronic version of an article published in The international review of retail distribution and consumer research, 2001, vol.11, no.3, pp.225-246. The international review of retail distribution and consume research is available online at informaworldTM at...

Purpose This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying unit prices....