Showing 1 - 4 of 4
Discusses the development of quick response techniques in different parts of the world, notably the UK, USA, continental Europe and Japan. While much of the initial work on quick response focused on the fashion sector of business, deals specifically with grocery markets where arguably quick...
Persistent link: https://www.econbiz.de/10014794029
The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices in the Japanese grocery supermarket sector. Most of the literature in English has focused on the structure of the sector with little detailed research on the Japanese consumer...
Persistent link: https://www.econbiz.de/10014802987
Looks at Scotland′s uniqueness within the UK and, in particular, the Scottish patriotism with regard to buying “home” type goods. Also shows that, perhaps in spite of this, the Scots are evertheless quite progressive in trying out new products/ideas. Evaluates how to market to the Scottish...
Persistent link: https://www.econbiz.de/10014803810
Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi‐structured interviews with senior managers of French grocery companies to determine the nature of their own branding...
Persistent link: https://www.econbiz.de/10014896462