Fernie, John; Woolven, John - In: International Journal of Retail & Distribution Management 23 (1995) 10, pp. 21-27
Looks at Scotland′s uniqueness within the UK and, in particular, the Scottish patriotism with regard to buying “home” type goods. Also shows that, perhaps in spite of this, the Scots are evertheless quite progressive in trying out new products/ideas. Evaluates how to market to the Scottish...