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Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
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Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg
;
Palka, Wolfgang
;
Vollmayr, Bernd
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 25-38)
.
2008
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