This paper examines the market entry of the UK’s largest retailer (Tesco) into the USA. Tesco’s launch of a new brand – Fresh & Easy Neighborhood Markets – in virgin territory is a bold move, notwithstanding the firm’s considerable success with its overseas investment strategy (which...

In the late 1980s and early 1990s, it was noted that retailers in Britain had started providing increased variety and fashionability to their customers, had added mid-season purchasing to their previous two-season calendars, and that a high fashion and low price ‘throwaway market’ had...

Written prior to the financial crisis of the world’s third largest retailer following its announcement of accounting irregularities on February 24 2003, this paper uses a case study of Ahold’s struggles to manage significant investment in the unpredictable business environments of Latin...

In the context of a market characterized by the enduring legacy of socialism through governmental ownership of retail businesses, the continued presence of domestic retailers, and increasing levels of competition, this article examines the organizational challenges faced by, and the strategic...

Contents:Volume IAcknowledgementsIntroduction Neil M. Coe and Neil WrigleyPART I RETAIL GLOBALIZATION: EARLY ASSESSMENTS 1. Alan Treadgold (1988), ‘Retailing without Frontiers: The Emergence of Transnational Retailers’2. Walter J. Salmon and André Tordjman (1989), ‘The...