Purpose – This paper aims to present an innovative methodological framework developed out of primary research that will lead to new understanding about patterns in the strategic actions realised by firms within an industry. The framework is to be applied to increase understanding of how...

Purpose – The paper seeks to analyze the discourse of meaning and interpretation in the social sciences. It aims to provide a historical overview of the hermeneutics and the need for scientific as well as general understanding, and to emphasize the importance of the interpretive approach in...