Network pictures are perceived as providing a picture of a company's position within a network and as providing managers with a framework for strategic decision making. This exploratory paper sets out to investigate the application of network pictures of individuals from two companies involved...

This thesis explores the relationship between a firm's supply chain and a firm's degree of market orientation and economic performance. The results suggest that certain types of supply chain design - in particular those models that make for close links with the firm's customers - lead to...