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Handelsmarke
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Brand
4
Marketing management
4
Marketingmanagement
4
Confidence
3
Markenartikel
3
Vertrauen
3
Brand perception
2
Croatia
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Designation of origin
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Destination management
2
Destinationsmanagement
2
Dienstleistungsqualität
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Herkunftsbezeichnung
2
Kroatien
2
Online retailing
2
Online-Handel
2
Sensory marketing
2
Service quality
2
Social Web
2
Social web
2
Store brand
2
Students
2
Studierende
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
brand management
2
building factors
2
destination
2
luxury
2
luxurybranding
2
services
2
Austauschtheorie
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Bank
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English
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Horvat, Sandra
2
Škare, Vatroslav
2
Fuduric, Morana
1
Fudurić, Morana
1
Varga, Akos
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Varga, Ákos
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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