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Handelsmarke
Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Brand image
5
Consumer behaviour
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Konsumentenverhalten
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Markenimage
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International business
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Multinationales Unternehmen
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Welt
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Advantages
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Aktienmarkt
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Attitudes
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Auslandsinvestition
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Brand equity (Consumer)
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Brand meaning
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Brand name
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Brand performance
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Brand switching
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Silva, Rui Vinhas da
2
Davcik, Nebojsa S.
1
Faria, Rita Tamagnini
1
Hair, Joseph F.
1
Marques, Catarina
1
St. Davčik, Nebojša
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
2
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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