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Marketers in service industries face challenges similar to those in packaged and durable goods. However, the approach to these challenges is often quite different. This case study examines how a health insurance company used common market segmentation techniques to better understand member needs...
Persistent link: https://www.econbiz.de/10014848304
Although marketers in service industries face similar challenges to those in manufacturing, their approach to tackling these challenges can often be very different. A major US health insurance company has successfully applied conventional market segmentation techniques to better understand its...
Persistent link: https://www.econbiz.de/10015009713
Persistent link: https://www.econbiz.de/10012301340
Based on the German Socio-Economic Panel, the influence of the body mass index on health, earnings and satisfaction is … analysed by gender. Basic results are: health worsens, income declines and satisfaction is poorer with higher body mass index … sample. No effects on life satisfaction can be found except for underweight men. They reveal less satisfaction. Only in the …
Persistent link: https://www.econbiz.de/10011981371
Based on the German Socio-Economic Panel, the influence of the body mass index on health, earnings and satisfaction is … analysed by gender. Basic results are: health worsens, income declines and satisfaction is poorer with higher body mass index … sample. No effects on life satisfaction can be found except for underweight men. They reveal less satisfaction. Only in the …
Persistent link: https://www.econbiz.de/10011972451
Persistent link: https://www.econbiz.de/10012598546
people have better relationships, are more productive, and have a longer life expectancy. General life satisfaction is being … community as well as policymakers. This Weekly Report investigates the income, work, and health satisfaction of the German … population from 2004 to 2021. Using data from the Socio-Economic Panel, we investigate if there are differences in satisfaction …
Persistent link: https://www.econbiz.de/10015062431
self-determination. These feelings should then trigger positive impacts on global work satisfaction and work interest … worklife. The expected mediational role of feelings of self-determination as well as of work satisfaction and interest in … qualité de vie au travail. Les sentiments d'autodétermination ainsi que la satisfaction et l'intérêt au travail jouaient un …
Persistent link: https://www.econbiz.de/10005101045
"We estimate how the marginal utility of consumption varies with health. To do so, we develop a simple model in which the impact of health on the marginal utility of consumption can be estimated from data on permanent income, health, and utility proxies. We estimate the model using the Health...
Persistent link: https://www.econbiz.de/10003726836
Persistent link: https://www.econbiz.de/10003728500