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We examine the effectiveness in field settings of seven healthy eating nudges, classified according to whether they are 1) cognitively-oriented, such as “descriptive nutritional labeling,” “evaluative nutritional labeling,” or “visibility enhancements”; 2) affectively-oriented, such...
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effectiveness of the nudge and with the perception that the nudge is good for both health and business (as opposed to only one of … the win-win potential for health and business …
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