Undoubtedly, the proportion of the obese population has increased significantly in recent decades. Using FOPL (front-of-pack labelling) with clear nutritional information could also be helpful in eliminating this problem. The main aim of this contribution is to analyse the effects of using...

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...

This research examines how identity-based interventions can improve consumer health. Results of laboratory and field experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the behaviors and lead consumers to make healthier...

This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still...

Once the global economic crisis occurred, shortly after the collapse of Lehman Brothers, trillions of dollars were lost on the stock exchange, hundreds of banks and investment funds in the US went bankrupt and thousands of companies were forced to declare bankruptcy. Its effects were felt then,...

Europe 2020 represents the EU strategy for economic growth for the next ten years. In a permanently changing world, the EU desires to become an economy that is intelligent, durable and in favor of inclusion. These three priorities mutually support each other and are qualified to aid the EU and...

Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health outcome — birth rate — associated with...

This paper looks at the links between health and socio-economic status. It is generally assumed by non-economists that it is low SES that causes ill health, but this paper asks whether the causation might also work the other way. Even if the direction of causation is that SES mainly affects...

This note extends the theory of optimal aging and death (Dalgaard and Strulik, 2010) towards uncertain death. Specifically, it is assumed that at any age the probability to survive depends on the number of health deficits accumulated. It is shown that the results in Dalgaard and Strulik (2011)...

I investigate the effect of income on mortality of the pensioners, com- paring three subsequent policy periods in Austria. The pensioners who retired in the second period received 25% lower pension than those in the first period. This reduction in income was removed in the third policy period....