Cavusoglu, Lena; Demirbag-Kaplan, Melike - In: European Journal of Marketing 51 (2017) 11/12, pp. 2054-2079
Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings and notions of health have been...