Rimal, Arbindra; Moon, Wanki; Balasubramanian, Siva K. - Agricultural and Applied Economics Association - AAEA - 2007
A nationwide on-line survey of 3,000 households was conducted. Households were randomly selected from the database of 400,000 households who make up Ipsos-NPD marketing research panel. The purpose of this study is to examine how a household meal planners perception of the importance of various...