This paper aims at the delimitation of the concept of social marketing, with a special emphasis on priority products for the weakest sections of society in rural India. It also aims to show that there is a wide and unexplored scope for potential synergies between private and public institutions,...

Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cumulative effects of different factors. The process of consumption is very different and complex in the case of healthcare services due to the nature of the needs and consumption motivations on...

We test a door-to-door marketing intervention aimed to increase use of a tar- geted health product, in our setting chlorine tablets for drinking water purification. Specifically, we examine three treatments in which this good is: (1) sold alone, (2) sold alongside a familiar and cheaper side...

It is evident from current economic scenario that private insurance companies are penetrating the untapped Indian insurance market and settling their roots. Be it life insurance or general insurance like health they are marking their presence with their innovative products, qualitative services...

Average service quality perception toward Government hospitals lead to increasing demand for good quality Government health care in Mayiladuthurai Taluk. Observing the growth of private health care sector, highly number of patients get satisfied with the service quality of private hospitals in...

This study examines customer co-production in a prolonged, complex, and negative service context — medication adherence in chronically ill individuals. We integrate services and medical perspectives to develop a novel theoretical framework of adherence as a nested system of co-production...

The patient’s perception of the healthcare service quality is the matter which varies gender wise, age wise, culture and jurisdiction wise, etc. so many literatures are approached to this in different ways. This study attempts to consolidate the opinions of various authors on service quality...

This was a systematic review to explore the nature of marketing of healthcare organisations in an international context. The objectives were to: systematically collect, document, scrutinise and critically analyse the current research literature on healthcare marketing; establish the scope of...

Studies across cultures have consistently reported significant levels of dissatisfaction among medical service users. However, there is a surprising paucity in literature dealing with the nature and structure of dissatisfaction among them. This study attempts to examine the components of...