health or environmental advantages of organic production and consideration of sensory (taste) acceptance. To do this … information was provided was greater than WTP when health information was given. When sensory taste information was included … characteristics of the two breads. The results suggest that in the absence of taste information respondents' WTP when environmental …

In modern societies consumers often face a trade-off between health and taste, the latter which encourages consumption … of the health value of a given nutrient in different foods combined with decreasing marginal utilities of taste could … of fatty, salty and sweet foods, whereas health awareness discourages consumption of the same food. The resulting diet …

through their perceived effects on health and their effects on the taste of food. The model is estimated using purchase data … differences in taste valuations, rather than differences in valuation of health effects, that explains the observed differences in …In modern societies it seems that the pleasures of taste often encourage the consumption of fatty, salty and sweet …