Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

The American health crisis -- Why is healthcare so expensive? -- America, you're breaking our heart -- The big C : cancer -- Into the deep : America's plunge into a mental health epidemic -- The opioid crisis -- The Affordable Care Act : a self-destructing system -- The medical doctor : a dying...

Background: Risk attitudes influence decisions made under uncertainty. This paper investigates the association of risk attitudes with the utilization of preventive and general healthcare services, work absence and resulting costs to explore their contribution to the heterogeneity in utilization....