With the aim of addressing a gap in service research on co-creation in health care, this study discusses the problem of information asymmetry in the service provider-user relationship by adopting the Viable Systems Approach. We develop a three-step interpretative framework to support the...

Purpose – Health is a fundamental populations’ need and an integral part of the socio-economic development of a country. However, it is required to explain the growing role of the private sectors in addressing various health care needs. The purpose of this paper is to analyse potential...