Keller, Sarah; Wilkinson, Timothy - In: International Journal of Pharmaceutical and Healthcare … 11 (2017) 2, pp. 117-132
Purpose The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders. Design/methodology/approach A cross-sectional mail survey was administered to 2,500 adults; 384 usable responses were...