, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A …. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug … -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace …

programme, DNAfit, to explore health change via an intervention.Design/methodology/approachFocus groups were conducted between …, social uptake in health changes based on GPN is likely to depend on life stage.Originality/valueThis paper adds to limited … change, assisting social marketers on how to more effectively deliver health programmes that allow consumer …

It is acknowledged that economic evaluation methods as they have been developed for Health Technology Assessment do not … capture all the costs and benefits relevant to the assessment of public health interventions. This paper reviews methods that … could be employed to measure and value the broader set of benefits generated by public health interventions. It is proposed …