This working paper presents the findings of copy test research on consumer perceptions of heart-health claims in print advertisements for a fictitious cooking oil low in saturated fat, and a vegetable oil spread containing no trans fatty acids. FDA regulations currently ban potentially useful...

Children born in lower socioeconomic strata are more likely to engage in consumption habits that are deleterious to adult health, less likely to attain higher levels of education, and more likely to have lower income and wealth as adults. More recent epidemiological studies suggest a perhaps...