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~subject:"Hedonic and utilitarian purchases"
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Hedonic and utilitarian purchases
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Zheng, Yuhuang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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