Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Herkunftsbezeichnung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenpolitik
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Theorie
42
Theory
40
Markenartikel
35
Brand
33
Brand management
28
Deutschland
28
Markenführung
28
Consumer behaviour
27
Konsumentenverhalten
27
Conjoint analysis
26
Conjoint-Analyse
26
Germany
25
Brand image
24
Markenimage
24
Erfolgsfaktor
12
Handelsmarke
12
Markentransfer
12
Marketing
12
Brand extension
11
Success factor
11
Market research
10
Marktforschung
10
Messung
10
Store brand
10
Bilanzielle Bewertung
9
Measurement
9
Estimation
8
Schätzung
8
Accounting valuation
7
Bewertung
7
Evaluation
7
Markenpolitik
7
Markenwert
7
Advertising effects
5
Allokation
5
Innovation
5
Preiselastizität
5
Price elasticity
5
Werbewirkung
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
3
German
2
Author
All
Sattler, Henrik
5
Bruno, Pascal
3
Klein, Kristina
3
Völckner, Franziska
3
Bruno, Hernan A.
1
Published in...
All
Essays on the effects of brand names and prices on consumer behavior
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument zur Bedeutungsbeurteilung
Sattler, Henrik
-
1990
Persistent link: https://www.econbiz.de/10000821898
Saved in:
2
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument der Bedeutungsmessung
Sattler, Henrik
-
1991
Persistent link: https://www.econbiz.de/10004102845
Saved in:
3
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
4
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
5
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
