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~subject:"Herkunftsbezeichnung"
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Assessments of country of orig...
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Herkunftsbezeichnung
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Brand
4
Marketing management
4
Marketingmanagement
4
Confidence
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Markenartikel
3
Service quality
3
Vertrauen
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Banking services
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Brand perception
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Croatia
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Designation of origin
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Destination management
2
Destinationsmanagement
2
Dienstleistungsqualität
2
Handelsmarke
2
Kroatien
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Online retailing
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Online-Handel
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SERVQUAL
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Sensory marketing
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Social Web
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Social web
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Store brand
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Strategic management
2
Strategisches Management
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Student population
2
Students
2
Studierende
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Willingness to pay
2
Zahlungsbereitschaftsanalyse
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brand management
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building factors
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destination
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Krupka, Zoran
2
Ozretić Došen, Đurđana
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Mirt, Mateja
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Skare, Vatroslav
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Market : review for marketing theory and practice
1
Research handbook of marketing in emerging economies
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ECONIS (ZBW)
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Researching country image construct in the context of emerging economies
Ozretić Došen, Đurđana
;
Skare, Vatroslav
;
Krupka, Zoran
- In:
Research handbook of marketing in emerging economies
,
(pp. 163-196)
.
2017
Persistent link: https://www.econbiz.de/10011656258
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2
The importance of country-of-origin construct dimensions in destination brand building
Krupka, Zoran
;
Mirt, Mateja
;
Ozretić Došen, Đurđana
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012819233
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