Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and...

Lentils have been a part of the human diet for ages, especially in the developing countries, as a source of protein, vitamins and minerals. Understanding and identifying consumers who care about the country-of-origin of these lentils are important in strategic lentil marketing. Thus, the present...