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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand management
5
Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
3
Markenimage
3
Strategic management
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Strategisches Management
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Aktiengesellschaft
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Brand perception
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Corporate finance
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Croatia
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Designation of origin
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Destination management
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Destinationsmanagement
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Kroatien
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Listed company
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Marketing management
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Marketingmanagement
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Poland
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Polen
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Sensory marketing
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Theorie
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Theory
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Unternehmensfinanzierung
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brand management
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building factors
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destination
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luxury
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luxurybranding
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value creation
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Ambidextrous organization
1
Anlegerschutz
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Betriebliche Finanzwirtschaft
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Krupka, Zoran
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Ozretić Došen, Đurđana
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Mirt, Mateja
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Skare, Vatroslav
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Market : review for marketing theory and practice
1
Research handbook of marketing in emerging economies
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ECONIS (ZBW)
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The importance of country-of-origin construct dimensions in destination brand building
Krupka, Zoran
;
Mirt, Mateja
;
Ozretić Došen, Đurđana
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012819233
Saved in:
2
Researching country image construct in the context of emerging economies
Ozretić Došen, Đurđana
;
Skare, Vatroslav
;
Krupka, Zoran
- In:
Research handbook of marketing in emerging economies
,
(pp. 163-196)
.
2017
Persistent link: https://www.econbiz.de/10011656258
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