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Heterogeneity
Conjoint-Analyse
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Theorie
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Consumer behaviour
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Nichtparametrisches Verfahren
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Functional flexibility
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Präferenztheorie
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Retail trade
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Theory of preferences
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Choice-based conjoint analysis
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Einzelhandelspreis
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Fertigungsprogramm
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Marktsegmentierung
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Steiner, Winfried J.
5
Kurz, Peter
2
Paetz, Friederike
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Baumgartner, Bernhard
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Goeken, Nils
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Guhl, Daniel
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Hein, Maren
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Kneib, Thomas
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Lang, Stefan
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European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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OR spectrum : quantitative approaches in management
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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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2
Estimating time-varying parameters in brand choice models : a semiparametric approach
Guhl, Daniel
;
Baumgartner, Bernhard
;
Kneib, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10011943226
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3
Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike
;
Hein, Maren
;
Kurz, Peter
;
Steiner, …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
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4
The benefits of incorporating utility dependencies in finite mixture probit models
Paetz, Friederike
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
39
(
2017
)
3
,
pp. 793-819
Persistent link: https://www.econbiz.de/10011707230
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5
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
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