Shakeel Sadiq Jajja, Muhammad; Ali Brah, Shaukat; … - In: International Journal of Productivity and Performance … 63 (2014) 8, pp. 1031-1045
Purpose – The purpose of this paper is to explore the interface between buyers and suppliers in the context of product innovation in an emerging economy. Specifically, it examines the strategic and tactical initiatives necessary to drive inter-organizational alignment and thus positive...