This paper presents a process model of corporate venture capital (CVC) based on field research of JetBlue Technology Ventures (JTV), the CVC unit of JetBlue Airways. We examine how the JTV subsidiary was designed and staffed to enable effective interaction with the company’s internal...

We present the "strategy diamond," which extends received strategic management theory by integrating the positional view and the resource-based view, the formulation and implementation of strategy, and the firm's internal selection environment into one relatively simple novel conceptual...