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The performance impact of core-component outsourcing : insights from the LCD TV industry

Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; … - In: Journal of marketing research 58 (2021) 4, pp. 801-826

Persistent link: https://www.econbiz.de/10012593946

Causal recipes for high performance : an exploratory comparative study of young high-technology firms from India and the UK

Balodi, Krishna Chandra; Prabhu, Jaideep - In: International journal of entrepreneurial behaviour & … 20 (2014) 6, pp. 542-561

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Does quality win? : competing against an entrenched market leader in high-tech markets

Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 8-15

Persistent link: https://www.econbiz.de/10008697208

How quality drives the rise and fall of high-tech products

Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: MIT sloan management review 52 (2010/11) 4, pp. 14-16

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Does quality win? : network effects versus quality in high-tech markets

Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149

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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"

Ratchford, Brian Thomas (contributor); … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162

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Does Quality Win? Network Effects versus Quality in High-Tech Markets

Tellis, Gerard J. - 2008

Researchers disagree about the critical drivers of success in and efficiency of high-tech markets. On the one hand, a few researchers assert that high-tech markets are efficient with best quality brands dominating. On the other hand, many authors suspect that network effects lead to perverse...

Persistent link: https://www.econbiz.de/10012772109