Narrow search
Showing 1 - 3 of 3
Cover Image
Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
Cover Image
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Cover Image
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253