Baumer, Benjamin S.; Zimbalist, Andrew S. - In: International Journal of Financial Studies : open … 7 (2019) 2/19, pp. 1-23
For the 65 colleges and universities that participate in the Power Five athletic conferences (Pac 12, Big 10, SEC, ACC, and Big 12), the football and men’s basketball teams are highly visible. While these programs generate tens of millions of dollars in revenue annually, very few of them turn...
